Thefabricator.com Media Center
Are you looking for a unique way to showcase your new products?
Multimedia advertising is quickly becoming a required part of the overall marketing mix for companies today. Using an integrated approach to your marketing plan allows you to target prospects at different points in the buying cycle. Some prospects use trade magazines, some use the Internet, and some use word-of-mouth. By using various forms of media, you better position your products to reach buyers where and when they are looking for information. And, ultimately, when they are ready to buy.
Videos
The video medium is vital to your success due to the popularity of web sites like YouTube. One important feature of using a video to promote a product or service is its viral marketing appeal, meaning viewers can e-mail or share the video with colleagues. Your company’s video will appear both in your company's showroom and in thefabricator.com Media Center.
To maintain viewers attention through this visual medium it's best to keep your videos 3-5 minutes in duration. Submit your hi-resolution video as a .MP4, .mov, .wmv, or .flv file. Videos are displayed at approximately 480 px by 270 px, but can also be viewed in full-screen mode on web pages and mobile devices.
Note: Total length of video will determine monthly rate. Contact your regional sales representative for more information.
Webcasts
Webcasts offer a unique way to showcase your new products and services to an interactive audience from the metal forming, fabricating, stamping, tube and pipe, and welding industries.
White Papers
White papers are authoritative reports that address problems, educate readers, and help people make decisions. Read the latest white papers created by industry experts on issues of vital interest to the metal forming industry.
Podcasts
Podcasts are prerecorded audio files giving users the unique convenience to listen at their desktop or download and listen on the go using their MP3 player. The content varies from our publication columns to company interviews to tradeshow reviews. For custom Podcasts, e-mail Jim Gorzek or call 815-227-8269.
Contact your Regional Sales Representative for more information about multimedia advertising.
