The Video Vault and Multimedia Center
| Sample Video: View the Video Vault and Multimedia Center |
Are you looking for a unique way to showcase your new products?
Multimedia advertising is quickly becoming a required part of the overall marketing mix for companies today. Using an integrated approach to your marketing plan allows you to target prospects at different points in the buying cycle. Some prospects use trade magazines, some use the Internet, and some use word-of-mouth. By using various forms of media, you better position your products to reach buyers where and when they are looking for information. And, ultimately, when they are ready to buy.
Video
The video medium has been taking off in recent years due partly to the popularity of Web sites like www.youtube.com. One important feature of using a video to promote a product or service is its viral marketing appeal, meaning viewers can e-mail or share the video with colleagues. Your company’s video will appear both in your company's showroom and in the Video Vault & Multimedia Center.
To maintain viewers attention through this visual medium we ask that you keep your videos 3-5 minutes in duration. Videos are displayed in Flash Video format (flv). You can submit your finished video as a .flv file in one of these sizes: 360 pixels by 240 pixels or 360 pixels by 270 pixels. You may also submit your video in one of these file types: .avi, .dv, .mov, .mp4, .mpeg, .mpg, or .wmv. Your video will be converted to Flash Video and resized to 360 pixels by 240 pixels or 360 pixels by 270 pixels.
Videos in the Video Vault do not play automatically. Your video should start with an image, not a black screen, to encourage viewers to press the play button.
Note: Total length of video will determine monthly rate. Contact your regional sales representative for more information.
Webcasts
Webcasts offer a unique way to showcase your new products and services to an interactive audience from the metal forming, fabricating, stamping, tube and pipe, and welding industries.
Podcasts
Podcasts are prerecorded audio files giving users the unique convenience to listen at their desktop or download and listen on the go using their MP3 player. Each publication’s editor will be posting one new podcast each month. The content will vary, from various columns to open houses to tradeshow reviews.
For custom Podcasts, contact Jim Gorzek at 815-227-8269 or e-mail him at jimg@thefabricator.com.
Contact your Regional Sales Representative for more information about multimedia advertising.